Why is important to have real-time merchandising information at the POS?

The Merchandising service has always demanded information from the sales floor. These indicators should allow manufacturers, distributors, and retailers to make more informed decisions, save time, increase customer satisfaction, and help boost profitability. However, these indicators are usually late because they are not taken in real-time, generating inconveniences regarding decision-making and service monitoring. In this article, I will explain whys real-time information is essential and how you can get it without huge investments.

What is merchandising?

Merchandising is the marketing strategy in which goods are strategically placed and displayed at the stores to appeal to customers. Merchandising aims to create an emotional connection between customers and a brand or product. By positioning items to draw customers’ attention and creating a positive customer experience, merchants can increase their profits and promote products or services.

Most common elements of merchandising

Some of the most common elements of a merchandising strategy are:

Preferential location of the product: It is about placing the product in places where the possibilities of being acquired by the consumer increase. In supermarkets and self-service areas, these are the gondola heads, the shelves at eye level and the areas close to the checkout counters.

Stacks and massive product displays: This strategy give a feeling of abundance and usually incite consumers to buy.

Linear extensions: Extendable arrangements of the shelves intended to make a product stand out from the rest.

Masts: (By analogy with the mast of a ship). Rigid signs supported by a pole announcing offers or products.

Advertising messages: They hung on the walls, furniture or establishment ceiling.

Signalers: Indicators such as arrows or lines on the ground that direct traffic and pick consumers attention.

Advertising at the point of sale: Exhibitors, stands or product presenters of a permanent or temporary nature; display boxes and displays.

Demonstrations and tastings: They are usually very effective in establishments and cause significant sales increases.

Animation at point of sale: Set of promotional actions held in an establishment during specific times for a particular event. For example: Fantastic Week, Back to School, Valentine’s Day, etc.

Why real-time merchandising information?

Real time merchandising information at the Point-of-Sale (POS) is essential for success in the retail sector. This information allows businesses to monitor their sales performance in real time, identify areas of opportunity, and adjust their sales strategies to maximize profitability. These are some of the benefits.

Improved understanding of customer needs: Real-time merchandising information allows businesses to quickly and easily gain insights into their customers wants and needs, helping them make decisions that will drive revenue and profitability.

Faster decision-making: By accessing current merchandising information, businesses can respond quickly to customer needs and market trends, allowing them to make strategic decisions without waiting for outdated information.

Increased sales and ROI: Accessing real-time merchandising information can give businesses an edge in targeting their marketing efforts and boosting sales and return on investment (ROI).

Improved inventory management: With up-to-date information on products and prices, businesses can more effectively manage their inventory and ensure that their stock is accurately matched to customer demand.

Easier optimization of promotional efforts: Having accurate and current information makes it easier for businesses to optimize promotional efforts, ensuring that the bets offers are being made and leading to greater customer satisfaction and retention.

What can Deproinf help you to gather real-time merchandising information?

Based on the need for real-time merchandising information, we developed an Android App based on Flutter and Firebase platforms. This APP allows users to take triggers, such as prices, participation, inventory, and photographic evidence associated with the store shelves displays and exhibition executions.

With this APP, the operational staff can take valued indicators at each establishment. Data is synchronized daily, allowing clients to make decisions in real-time. These benefits the behavior of their brands and, therefore, give a competitive advantage. You can have a glimpse of how you can benefit from this APP at this link:

This app comes with a WEB platform where the client can download the indicators, follow up on the most important things through the Dashboard, and view and download the photographic file whenever and wherever they want, having access at all times.

Since the entire scheme is in the cloud, the implementation is quick, considering the establishment list, SKU, and KPI necessary. Watch the short video below to get a feeling of the app.

I hope this article has been helpful to you. If you liked it or want to learn more about Deproinf, please subscribe to stay updated on future articles and follow us in Instagram.