What is the main mission of a website?
Many companies have a web page because it is an effective digital medium; however, very few really know what it is for and how to capitalize on it based on the business. In this sense, the first thing you should know is that the main mission of a web page is to CONVERT.
Some think that the objective or the main mission of a website is to inform, and they are not far from reality, but the main thing behind it and the most important purpose of a page is to achieve conversion. Otherwise, it’s like you have a brochure on the internet that doesn’t provide any interaction or call to action.
What does it mean that your website should Convert?
Lead capture is turning visitors into potential customers.
In a few words, it is to make visitors become leads (meaning that they give you their data, which goes to a database) and eventually might become your customers.
That’s right, conversion is for example that a visitor becomes a subscriber, requests more information, downloads a file or electronic book or registers for an informative teleconference.
It is about getting everyone who visits your website to do what you expect them to do. It is to make a visitor a loyal customer or a subscriber, depending on the objective of your page.
What to do for your WEB page to generate conversions?
As we said above, conversion is the action or result expected from the visitors to your web site, and it will depend of your type of business, the information you give to the visitors and what you offer to hook the visitor.
For visitors to your web site that did not generate an action that led to conversion, there are several remarketing actions you can do to motivate them to give the next step. It can be an invitation to a virtual conference or web seminar, an invitation to an event or any strategy that allows getting in contact with them.
Once the user lands on your page: What action do you want them to take? This is the first question you should ask yourself. Based on that answer you are going to make a Call to Action. Some examples.
Entonces, una vez que el usuario llega a tu página ¿Qué acción quieres que haga? Es la primera pregunta que debes hacerte. Con base en esa respuesta vas a hacer Call to Action o Llamado a la Acción.
If you have a blog:
Lead your visitor to subscribe to your Newsletter so they don’t miss out on your content. You can do that with a button that says SUBSCRIBE, which takes them to a form to fill the basic information. Be careful with this; asking too much information might discourage the visitor. Remember! The important thing is to have a way to get back to him; a simple email will do it.
If you have an online store:
Include a BUY button.
In any case:
Give them the option to get in touch with you through a button to send an email, write through WhatsApp, or ask something in the chat bot.
The Call of Action is essential to persuade visitors to your site.
What is the purpose of these calls of action?
Leave a clear message to visitors to boost conversion on your website. With this you will have following benefits,
- Have valuable content that guarantees the action of the users of your website.
- Encourage users to take action: “Sign up”, “Buy”, “Make an appointment”. Everything you have planned and designed to convert your website visitors into customers for your business.
- Your website will provide a better user experience.
- You will improve the effectiveness of your digital marketing campaigns.
- Your position in Google will improve.
- And, specially, CONVERT.
Any of these actions are possible conversion actions that we can make happen on your page. If you don’t know how to achieve conversion on your page, we can help you optimize it. And if you don’t have a website yet, we can help you with that too. We guarantee an effective web development project, hand in hand with professionals in the area.
That being said: Do you already know what you want to achieve with your website?
